Gray (pictured) becomes associate director, a senior advisory role working across global accounts including specification-development organisations EMVCo and GlobalPlatform.
The agency said she will also work closely with IseePR MD Lee’ann Kaufman to strengthen the firm’s global consultancy offering across the fintech, payments and security standardisation sectors, "while broadening understanding of US industry perspectives and challenges across the IseePR team".
Prior to her role with the Payment Card Industry Security Standards Council, Gray worked at Text100 in Boston.
Her appointment comes as IseePR posts a 30 per cent rise in annual income for its financial year ending 31 March, with revenue at £1.5m. The agency employs 21 people.
Kaufman said: “Laura critically strengthens our team. Her regional insight and connections across key technology sectors will benefit clients either seeking to extend an existing US influence or to establish a North American presence. Her experienced insider’s view on the communications requirements of global standards development bodies brings fresh perspective and a unique advantage to our industry association clients. As we aim to develop our tech specialism in key sectors and global markets, we really couldn’t have found a more perfect match.”
Kaufman said thanks to "strong" trading in the current financial year, starting 1 April, "the full IseePR team remained actively employed throughout the global COVID-19 lockdown and agency growth has continued".
"As of end July 2020, IseePR is 23 per cent ahead of its previous year-to-date revenue and also ahead of a revised year-to-date budget, which factored in both COVID-19 repercussions while still projecting growth. The agency forecasts a strong trading outcome for the remainder of Q2 and beyond.”