Freebies will only lead to false hope

More briefs requiring free creative have started appearing out of the woodwork. If PR is to understand its true value during a recession, agencies must not give everything away for free during the pitch process.

by John Brown
Don't Cry Wolf's John Brown warns PR agencies not to 'sell out' in the pitch process
Don't Cry Wolf's John Brown warns PR agencies not to 'sell out' in the pitch process

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