Five Campaigns We Liked in July: your winner revealed

PRWeek's selection of the best PR and comms campaigns from July ended up with nearly 300 votes in total. Find out the winner below...

An extremely exciting Five Campaigns We Liked in July contest was eventually won – with more than a third of the votes – by a thought-provoking video campaign for the Born Free Foundation, using Aardman animations to showcase the plight of animals in captivity.

In second place was a W Communications campaign featuring reality TV star Luke T in a spoof of the classic Old Spice ads – to plug Papa Johns' spicy pizza range.

See the full results below and find out more about the winning campaign:

Born Free Foundation – Creature Discomforts: Life in Lockdown

The charms of Aardman, the animation studio behind Wallace & Gromit, were used to great effect in this thought-provoking video for the Born Free Foundation.

The title is a play on Aardman's popular Creature Comforts series. Interviews with real people about life in lockdown were matched to animated wild animals who are held in captivity - drawing a parallel between the temporary struggles faced by humans and the animals' permanent trauma.

Engine is behind the campaign.

In case you missed it: Five Campaigns We Liked in June: your winner revealed


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