PRCA cuts staff to lower costs amid restructure

The Public Relations and Communications Association (PRCA) has announced a handful of “painful” redundancies in a bid to break even for this financial year.

PRCA director-general Francis Ingham predicts a 25 per cent fall in revenue in the 2020/21 financial year
PRCA director-general Francis Ingham predicts a 25 per cent fall in revenue in the 2020/21 financial year

At a board meeting earlier this week the PRCA agreed five redundancies from a complement of 28 full-timers, with three more people moving from full- to part-time work, reducing the organisation's overall workforce capacity by about 22 per cent.

Director-general Francis Ingham predicts a 25 per cent fall in revenue in the 2020/21 financial year (beginning in April), down from £4m to £3m – so the aim of the latest cost-cutting is “to break even”.

Ingham will return to 75 per cent of his previous pay level from this month, having not taken any salary since the February pay-run.

In April Ingham announced that he had cut his salary to zero in response to the COVID-19 crisis. At that time the PR trade body also furloughed one third of its employees, reduced pay for all staff and switched all its events and training to virtual formats.

“We’ve taken very painful decisions in order to ensure that the PRCA stands on firm financial foundations,” Ingham told PRWeek. “This restructure will allow us deliver a balanced budget at the same time as we deliver an exceptionally wide range of high-quality virtual services to our members.”


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