Breakfast Briefing: 5 things for PR pros to know Friday morning

Phelps named Communicator of the Year; The PRWeek Awards full list; Railroad Ties named Campaign of the Year; Praytell is PRWeek's Agency of the Year; Zeno Group releases diversity numbers.

Michael Phelps was named Communicator of the Year at the PRWeek Awards U.S. Thursday night in recognition for his outstanding advocacy of mental health issues. In an interview with PRWeek editorial director Steve Barrett during the awards, the record-setting Olympic swimmer said learning how to open up and communicate saved his life.

Last night's PRWeek Awards seemed to speed by. If you missed some of the action, check out our comprehensive review of all the winners.

The Ancestry and Weber Shandwick project Railroad Ties was named Campaign of the Year at the PRWeek Awards U.S. Thursday evening. Drawing upon Ancestry's deep database, the brand and Weber Shandwick followed the lineage of descendants of fugitive slaves and abolitionists to transform long-lost records into emotional real life stories.

New York-based Praytell was honored as Agency of the Year at the PRWeek Awards U.S. The judges called out the shop — a regular on PRWeek's Best Places to Work list — for its commitment to culture, significant growth, and its willingness to meet the needs of its clients.

In other comms news, Zeno Group released staffing diversity numbers in a post on its website Thursday. The DJE Holdings firm's 24.2% non-white U.S. workforce is 4% black, 10.4% Hispanic, 7.5% Asian, 1.3% Islander, 1% multiple races. Separately, this month's Twitter hack occurred after hackers convinced Twitter employees to hand over login credentials, Business Insider reports. Twitter revealed the details in a blog post Thursday. Today is the last day of the Facebook ad boycott and the Wall Street Journal reports that some advertisers are returning to the platform, including North Face, Heineken, Puma SE and Pernod Ricard. Politico reports that the boycott's organizers have no formal plans to extend the initiative. Also, the Associated Press reports that Australia has given Google and Facebook three months to figure out a way to pay Australian media businesses for news content.

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