Deirdre Latour returns to Edelman to lead New York office

The GE and Pearson veteran replaces Jennifer Cohan as leader of the agency’s biggest office.

NEW YORK: Edelman has named Deirdre Latour, chief corporate affairs officer at Pearson, as president of its New York office.  

Her last day at the education publishing and assessment company is set for next Friday. Latour is planning to start at Edelman shortly after Labor Day, managing the just under 800 staffers who work at the firm’s New York office, its largest worldwide. She will report to U.S. CEO Russell Dubner. 

Latour will replace Jennifer Cohan as New York office leader. Dubner said Cohan, whose last day at Edelman will be August 21, is leaving to pursue a career in purpose and “talking to a range of organizations in the world of civil society.” 

Latour said the variety of agency life was a reason she decided to return to the PR agency.

“What I really thrived in, at Edelman and at General Electric, was the ability to work across industries and topics and in different businesses,” she said. 

Latour worked at GE from 2004 to 2018, most recently as VP, chief communications officer and senior adviser. Her duties were absorbed at the time by Linda Boff, CMO and chief learning officer. 

Latour joined Pearson at the start of 2019 as chief corporate affairs officer, reporting to CEO John Fallon and leading government relations, media relations, IR, employee communications, brand and social impact. She replaced Kate James. 

Before GE, Latour worked at Edelman for six years, as well as Porter Novelli. 

A Pearson representative and Cohan could not be reached for comment. 

In early June, Edelman took significant cost-cutting measures, including reducing its workforce by 390 positions, or 7%, alongside salary reductions. The world’s largest PR firm, Edelman’s 2019 revenue was flat compared to 2018 at $892 million, according to PRWeek’s Agency Business Report

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