“Of all the press releases I get, maybe 10% are relevant.” This sobering insight is shared by a journalist interviewed for "Bridging the Gap," an exclusive PRWeek/News Direct eBook.
In addition, 42% of media respondents to the survey at the foundation of this report reveal that PR pros do not make their jobs easier. (A number most would agree is far too high.)
And these findings come out during a period in which recent Pew Research Center intelligence indicates an alarming trend of waning trust in media.
This is a golden opportunity for comms pros to assist journalists, but, alas, there are issues with that relationship. The good news: it can be notably improved – and this eBook is a key tool toward that end.
Through answers to survey questions asked of both communicators and journalists, common and differing sentiments are highlighted about the pitch process, press releases, multimedia assets, newswires, the current state of the relationship and more. And helpful insights and tips are strewn throughout to provide solutions to the underscored issues.
Click here to download the report.
Click here to read about a PRDecoded session in which comms and media leaders gathered to further discuss the evolving PR pro-journalist relationship.
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