PRWeek UK Awards shortlist revealed; event moves to digital format

The shortlist has been revealed for the PRWeek UK Awards 2020, which is moving to a digital format this year due to the impact of the coronavirus.

The winners will be announced online across two evenings: Tuesday 27 and Wednesday 28 October. For more information on the virtual awards format, see the PRWeek UK Awards website here.

PRWeek editor-in-chief Danny Rogers said: "It's sad that we can't gather in Grosvenor House as usual this year, but the PRWeek Awards show – the Oscars of the comms business – must go on.

"We got hundreds of entries once again and there's so much great work and outstanding achievement to be recognised over the past 12 months. We will do our utmost to bring it all to life in a new virtual format spread over two sessions."

As usual, the shortlisted entries have been put together following an intense judging process – which, for the first time, was entirely remote.

Three new categories were added to the PRWeek UK Awards 2020 that focus on PR during the COVID-19 crisis. Half the entry fees from the new categories will be donated to charities related to the pandemic.

Thanks to all the judges for their hard work, and to everyone who entered.

For more information on the PRWeek UK Awards 2020, contact Nitika Sharma on nitika.sharma@haymarket.com.

For sponsorship opportunities, contact Steve Forsdick on steven.forsdick@haymarket.com.

View the full shortlist below:

B2B Campaign

  • 'Ask for the Lion: Driving Sales of British Lion Eggs' by Nexus for British Egg Industry Council
  • 'Data Literacy Project' by Brands2Life for Qlik
  • 'Giving Milk its Bottle Back' by FleishmanHillard Fishburn for Noluma
  • 'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
  • 'Travel Industry Recovery' by Expedia Group

Best Coronavirus Crisis Management

  • 'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for easyJet
  • 'Internal and External Communications COVID-19 Response' by Ministry of Justice Communications and Information Directorate
  • 'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
  • The Royal Free London NHS Foundation Trust
  • 'The Tweet That Kept Poundland Trading' by Arena PR for Poundland

Best Ethical or Good Cause Initiative During the Coronavirus Crisis

  • 'Feeding the nation: FareShare crisis appeal' by Greenhouse PR for FareShare
  • 'Feed NHS' by Talker Tailor Trouble Maker for Leon
  • 'James and the Giant Peach, With Taika and Friends' by Portland for Roald Dahl Story Company
  • 'Lloyds Banking Group: Helping Britain prosper in a time of crisis' by Lloyds Banking Group
  • 'Rail to refuge' by Rail Delivery Group/Women's Aid
  • 'Remember Me' by Newgate Communications for St Paul's Cathedral

Best Influencer Marketing Campaign

  • 'Colgate #PoutFree' by Ketchum for Colgate
  • 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
  • 'Sony Alpha Universe: Building a Creative Community' by Hope&Glory for Sony
  • 'Sounds of Home' by HSBC
  • 'The Co-Lab Series at #SamsungKX' by Manifest London for Samsung KX
  • 'The Invisible Look' by The Romans for Santander

Best Integrated Campaign

  • 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
  • 'Drag Cleans' by The Romans for Method
  • 'E.ON Lungs' by Engine for E.ON
  • 'Fight Fire with Fire' by DeVries Global for Zippo
  • 'National Grid: The Job That Can't Wait' by Teneo for National Grid
  • 'Publication of The Testaments by Margaret Atwood' by Vintage, Penguin Random House

Best International Campaign

  • 'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
  • 'Fight Fire with Fire' by DeVries Global for Zippo
  • 'Opportunity2030: The Standard Chartered SDG Investment Map' by Man Bites Dog for Standard Chartered
  • 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
  • 'Think Before You Thank' by The Romans for OVO Energy

Best PR Event

  • 'Drag Cleans' by The Romans for Method
  • 'The Store of Modern Childhood' by W for The Children's Society
  • 'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb
  • 'Shelter: #SleepWalkForShelter' by The Academy for Shelter
  • 'Colgate #PoutFree' by Ketchum for Colgate

Best Pro-active Communications During the Coronavirus Crisis

  • 'Feed NHS' by Talker Tailor Trouble Maker for Leon
  • 'Front page and front of mind - representing doctors in critical times' by Royal College of Physicians
  • 'Meatballs at Home' by Hope&Glory for Ikea
  • 'Quash Quarantine' by The PC Agency for Red Savannah
  • 'RHS Virtual Chelsea Flower Show' by Royal Horticultural Society
  • The Royal Free London NHS Foundation Trust

Best Use of a Small Budget (Under £30,000)

  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Once Upon A Call by Smoking Gun' for North West Ambulance Service
  • 'Taste The Freedom, Taste Country Life' by Grayling for Country Life
  • 'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust
  • 'Trainline, “Off the Beaten Track”' by Hope&Glory for Trainline

Best Use of Celebrity or Celebrities in a Campaign

  • 'CALM Lock-In' by Hope&Glory for CALM
  • 'David vs Goliath' by Stripe Communications for Grosvenor Casinos
  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Join the Movement: How Sport England Fought Back Against Lockdown Lethargy' by Red Consultancy for Sport England
  • 'Krakenory' by Cow for Kraken Rum
  • 'Life in the Old Dog Yet' by Visible PR for YuMOVE

Best Use of Content

  • 'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
  • 'CTRL Your Future' by Karmarama for Institute of Coding
  • 'Going Cold Turkey on Porn' by Third City for Zava
  • 'Keeping Long Distance Love Alive' by Tin Man for Megabus
  • 'The Truth Flirts' by The Romans for Badoo

Best Use of Planning, Strategy and Evaluation

  • 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
  • 'Life on Mars' by Tin Man for The Institution of Engineering and Technology
  • 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport
  • '#ThisIsParenthood' by Golin X The Brooklyn Brothers for Waterwipes
  • 'Wray Residencies' by 3 Monkeys Zeno for Wray & Nephew

Best Use of Creativity

  • 'Don't be Dogfished' by Pegasus for Dogs Trust
  • 'Drag Cleans' by The Romans for Method
  • 'Meat-Patch' by Seven Dials PR for Strong Roots
  • 'The Beezza: The World's First Pizza for Bees' by W for Papa John's
  • 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet
  • 'The Store of Modern Childhood' by W for The Children's Society

City & Corporate Communications

  • 'NatWest Group - Building a purposeful bank' by NatWest
  • 'Positioning Biffa as a UK Leader in Sustainable Waste Management to Multi-stakeholder Audiences' by Houston for Biffa
  • 'Relaunching HMV' by Hope&Glory for HMV
  • 'Sainsbury's 150th Anniversary' by Sainsbury's with Hope&Glory for Sainsbury's
  • 'Sainsbury's: Helping the Nation Live Well' by Sainsbury's with Hope&Glory and Gravity Road for Sainsbury's
  • 'Travel Industry Recovery' by Expedia Group

Financial Services

  • 'Barclaycard Click & Connect' by Barclaycard
  • 'Beyond The Invisible' by Standard Life (with Teamspirit) for Standard Life
  • 'Check Your Tackle' by Third City for Bupa
  • 'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
  • 'The Invisible Look' by The Romans for Santander

Healthcare: Ethical & OTC Consumer

  • 'Emma, Work Colleague of the Future' by Virgo Health for Fellowes
  • 'Going Cold Turkey on Porn' by Third City for Zava
  • 'Maybe It’s Not Thrush' by Brands2Life for BBI Healthcare – Balance Activ
  • 'Taking a Stanza' by Cow for The Institute of Cancer Research
  • 'The Vagina Emoji' by The Romans for Twitter x Jo's Cervical Cancer Trust

Internal Communications and Employee Engagement

  • 'All for One' by Untamed London for Societe Generale
  • 'Drumbeat Programme: Sounding the Rhythm of Change' by WE for HSBC Commercial Banking (CMB)
  • '"One UniCredit" COVID-19 Response Microsite' by UniCredit in partnership with FinElk and Bladonmore for UniCredit
  • 'Pizza Hut: Delivering for Britain' by Hanover for Pizza Hut
  • 'Rare Disease Day 2020' by W2O Group for Ipsen
  • 'The Power of Together' by Hanover for Chugai

Issues and Reputation Management

  • 'Carnival UK: Navigating COVID-19 - A Global Response' by Hanover Communications for Carnival UK (P&O Cruises and Cunard)
  • 'Just Eat and Headland - Cleaning up the UK Takeaway Industry' by Headland Consultancy for Just Eat
  • 'Social Media and Suicide Prevention' by CALM and London North Eastern Railway
  • 'Turning a Hollywood Disaster into a PR Win' by Red Lorry Yellow Lorry for Avid

Marketing Communications: Automotive and Transport

  • 'Auto Trader: The World's First Contactless Car Vending Machine' by Taylor Herring for Auto Trader
  • 'Eye on the Road' by Golin for Garmin
  • 'FlightPlan: Charting a Course into the Future' by Ogilvy UK for Inmarsat Aviation
  • 'Girls Can Be Engineers Too' by W for Jaguar Land Rover
  • 'JustPark and Vote: Free Parking on General Election Day' by Ready10 for JustPark
  • 'Keeping Long Distance Love Alive' by Tin Man for Megabus

Marketing Communications: FMCG, Health, Beauty, Retail and Fashion

  • 'Chapel of Love' by Seven Dials PR for Fortnum & Mason
  • 'Drag Cleans' by The Romans for Method
  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Lidl Chateaux Noir' by Good Relations and CSM for Lidl
  • 'Meatballs at Home' by Hope&Glory for Ikea
  • 'The Glenlivet Capsule Collection' by Pangolin for The Glenlivet

Marketing Communications: Sport & Entertainment, Arts & Media

  • 'Disney Marvel: #Marvel80 by The Academy for Disney Marvel
  • 'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
  • 'Heart of a King' by 3 Monkeys Zeno for Budweiser
  • 'Lucozade Sport: The Movers List' by The Academy for Lucozade Sport

Marketing Communications: Travel, Leisure, Lifestyle and Hospitality

  • 'EasyJet Tackles the COVID-19 Crisis' by Taylor Herring for EasyJet
  • 'Full Hearts This Christmas' by The Fourth Angel for Prezzo
  • 'Future Horizns' by Manifest London for Horizn Studios
  • 'Greggs x Stormzy; Original VIP' by Taylor Herring for Greggs
  • 'Keeping Long Distance Love Alive' by Tin Man for Megabus
  • 'Spice Bus: Only on Airbnb' by Hope&Glory for Airbnb

Not-for-Profit

  • 'Feed NHS' by Talker Tailor Trouble Maker for Leon
  • 'Life Saving Wax' by Freuds and Proud Robinson for Public Health England and Treatwell
  • 'Shelter: #SleepWalkForShelter' by The Academy for Shelter
  • 'Taking a Stanza' by Cow for The Institute of Cancer Research
  • 'The Store of Modern Childhood' by W for The Children's Society

Public Affairs

  • 'Annual Allowance Pensions Taxation' by British Medical Association
  • 'InniAccounts' Off-payroll campaign' by Make it Be for InniAccounts
  • 'Keep Britain Blooming' by Big Partnership & Horticultural Trades Association for Horticultural Trades Association
  • 'Smart Motorways: Britain’s Killer Motorways?' by The AA
  • 'Stratospheric Green Growth' by WPI Strategy for UKspace

Public Sector

  • 'Army Confidence Lasts A Lifetime' by Karmarama for British Army & Capita
  • 'Breck's Last Game' by Affixxius Films for Leicestershire, Northamptonshire, Surrey & Essex Police
  • 'Every Mind Matters' by Freuds, Health and Behaviour Change for Public Health England and NHS England
  • 'Life on Mars' by Tin Man for The Institution of Engineering and Technology
  • 'Operation Yuletide' by Humberside Police
  • 'PPI the Final Countdown' by Kindred and The Financial Conduct Authority for The Financial Conduct Authority

Technology

  • 'Capaldi-Cam: The Launch of Samsung Galaxy S20' by Taylor Herring for Samsung
  • 'Contactless Tackle' by Talker Tailor Trouble Maker for Mastercard
  • 'EE – Winning the Race to 5G' by Nelson Bostock Unlimited (NBU) for EE
  • 'Going Cold Turkey on Porn' by Third City for Zava
  • 'Northern Ireland Gets Gander' by Rumour Mill Creative Communications for Gander
  • 'The World’s Most Widely Distributed Artwork' by PrettyGreen for Snapchat

The Best Purpose Campaign

  • 'Blood Without Bias' by Hotwire, Elvis, UNILAD and Freedom to Donate
  • 'CTRL Your Future' by Karmarama for The Institute of Coding
  • 'Heads Up "Take A Minute" Campaign in partnership with Every Mind Matters' by The FA, Heads Together (The Royal Foundation of The Duke and Duchess of Cambridge), Public Health England (PHE) (Agencies: Fuse, Freuds and Atomized Inc. London)
  • 'Taking a Stanza' by Cow for The Institute of Cancer Research
  • 'The Dark Side of the Selfie' by Kindred for The Internet Watch Foundation (IWF), in partnership with Marie Collins Foundation (MCF)
  • '#TheREALCheekyNandos' by Alfred for World Animal Protection UK

Small Consultancy of the Year (UK fees less than £5m)

  • Battenhall
  • Ready10
  • Taylor Herring
  • The Romans
  • Tin Man

Mid-sized Consultancy of the Year

  • Grayling
  • Headland Consultancy
  • Hope&Glory
  • Lansons
  • W

Large Consultancy of the Year

  • Brands2Life
  • Freuds
  • Ketchum London
  • MHP + Mischief
  • W2O Group

New Consultancy of the Year

  • Blurred
  • Broadcast Revolution
  • OVID Health

Specialist Consultancy of the Year

  • Broadcast Revolution
  • Chameleon
  • Clarity
  • GCI Health
  • Hanover Healthcare

Best Agency Outside London

  • PHD Marketing & Strategy
  • Smarts
  • Story Comms
  • The Lucre Group
  • Tribera

In-house Team of the Year (Private Sector)

  • Aldi
  • Chivas Brothers, Pernod Ricard
  • Hearst UK
  • NatWest Group
  • The Guardian
  • Vintage Publicity, Penguin Random House

In-house Team of the Year (Public/Third Sector)

  • London Ambulance Service NHS Trust
  • London North Eastern Railway
  • The Royal Free London NHS Foundation Trust

Young PR Professional of the Year

  • Niamh Griffin, account director, WE Communications
  • Sheeraz Gulsher, senior account manager, PrettyGreen
  • Naomi Kombe, life and travel insurance PR manager, Direct Line Group
  • Indigo Le Fèvre, senior account director, The Romans
  • Shiryn Sayani, communications manager (policy and campaigns), The Bar Council

Diversity & Inclusion Champion

  • Ketchum London
  • Manifest
  • WX


Check out last year's PRWeek Awards winners here

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