40 Under 40 2020 | Priyanka Shah, Bristol Myers Squibb, 35

40 Under 40 2020 | Priyanka Shah, Bristol Myers Squibb, 35

Storytelling was always a common theme in everything Priyanka Shah wanted to do.

Now she leads the corporate media relations team for Bristol Myers Squibb, she gets to tell the company’s story every day and live her dream.

To help tell those stories, Shah established the first digital news platform on the company website and defined publishing guidelines to facilitate consistent flow of BMS’ content describing scientific leadership and innovation. She also implemented a protocol for content hubs on the BMS intranet to produce consistent presentations for the innumerable medical meetings company personnel must attend.

Soon after Shah took over the role leading corporate media relations, she played a central role on the communications integration team following the merging of BMS and Celgene. She also developed a communications readiness plan for the launch of the first branded DTC campaign for Opdivo.

On top of everything else, Shah is crisis communications lead for BMS. During the unprecedented COVID-19 pandemic, she brought empathy, transparency, authenticity and an unfailing commitment to the highest standards to her work.

One senior manager describes Shah as “exceptionally strategic, quick, thoughtful, but most importantly, humble. Her calm in the crisis, her ability to connect the dots and her sensitivity to stakeholder needs delivers a tremendous value for our function and the company.”

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