For a reputation management counselor, it speaks volumes when you possess a strong reputation of one’s own. Mike Sacks is such a person.
In his 15-year career, Sacks has honed skills in reputation management, crisis communication, CSR, internal comms and thought leadership across the financial services, healthcare and technology sectors.
He thrives in situations with no clear playbook or precedent, as demonstrated by his past experience taking on crises with clients. At the height of Occupy Wall Street he advised management strategy for major financial institutions, steered an organization through one of the largest global beef recalls ever and helped a major health insurer facing business disruption reshape its narrative for a changing healthcare landscape.
After working at agencies Edelman, Emanate, Ketchum and Ogilvy, Sacks joined FleishmanHillard’s Chicago office in 2018 as a client relationship manager, and has since grown one of his accounts 141% and is on track to experience two-year growth of 460% on another.
This past January, Sacks was appointed Fleishman’s reputation management practice lead, making him one of the youngest practice leads at the agency. In recent months, Sacks spearheaded new client service innovations and joined the agency’s newly formed Recovery and Resurgence practice, counseling clients on navigating the COVID-19 health pandemic.
He and his team developed a white paper on how diversity and inclusion can help build equity during the coronavirus crisis. Sacks also authored Fleishman’s position paper on reputation management over the next five years.
“Mike is persistent in not accepting the status quo,” says Kristy Wilson, general manager of Fleishman’s Chicago office. “He’s always pushing to innovate and drive new thinking.”