40 Under 40 2020 | Kirby Nardo, Molson Coors, 35

40 Under 40 2020 | Kirby Nardo, Molson Coors, 35

“Kirby is a marketer’s perfect partner in crime. Smart. Savvy. Quite simply, she gets it done.”

High praise from Michelle St. Jacques, Molson Coors CMO. She credits Nardo for significantly helping usher in the “fast, messy and awesome” earned media approach that has spawned myriad memorable campaigns.

When Jeff Bezos’ space firm Blue Origin named its lunar lander Blue Moon, Nardo spearheaded her company’s quick response in which Lunar Lander Kegs were conceived. The kegs, which eventually made their way to Blue Origin’s headquarters, earned numerous award nominations.

Last year, she led Miller Life’s reintroduction of the Miller Time campaign, cleverly positioning the beer as “the original social media.” Nardo was also the brains behind Miller Lite’s Know Your Beer initiative, which taught more than half a million consumers how to evaluate beers by aroma, color and taste and helped the brand return to overall growth.

In addition to her vast creative contributions, Nardo also plays a key role in developing Molson Coors’ younger PR talent. Her four direct reports rave about her.

“Kirby exemplifies leading by example,” says a team member who has worked with her for five-plus years. “She models qualities such as assertiveness and collaboration in a way where you just can’t help but learn from her. Everyone who has worked with Kirby is undoubtedly a stronger communicator, wiser strategist and better teammate.”

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