Erin Myers has been behind all of KFC’s zany campaigns since she joined Edelman as an SVP in Dallas in 2015. The agency had just won the business and she was assigned to it, transforming the account team into an integrated powerhouse with representation from planning, creative, digital and earned media, earning the role of U.S. client relationship manager.
With the inception and execution of the Fried Chicken Scented Sunscreen product launch, a first of its kind creative idea for KFC, Myers kicked off a series of successful earned creative campaigns by Edelman for the brand.
Her collaborative team approach and earned creative-first mindset resulted in several notable, and award-winning, Edelman-led campaigns such as the KFC Fire Logs, Baby Harland and Cheetos Chicken Sandwich launches.
Each of these campaigns made inroads for Edelman to earn work that was traditionally in the purview of KFC’s ad AOR, such as creative and influencer work, as well as conceptualizing marketing ideas.
While these efforts resulted in incremental dollars for Edelman, doubling the business from $1.3 million to $3 million in three years, more importantly they showcased Edelman’s capabilities and created a true partner relationship with the client.
This work, which Myers helped spearhead, garnered the attention and praise of KFC’s CMO and president and resulted in consistently positive client service quality scores.