40 Under 40 2020 | Greg Mondshein, SourceCode Communications, 38

40 Under 40 2020 | Greg Mondshein, SourceCode Communications, 38

SourceCode Communications — the agency Greg Mondshein cofounded in 2017 with business partner Becky Honeyman — is coming off a stellar 2019. Revenue was $3.5 million, up 95% versus the year prior, for 31 clients. 

It works for clients such as Elvie, which creates smart wearables for women such as a breast pump, and Everlast, a boxing, MMA and fitness equipment brand.

What has made SourceCode so “formidable,” says M Booth CEO Dale Bornstein, is its mission to inject humanity back into tech communications while leveraging the data of modern PR.

That humanity is reflected in the agency itself. With a six-month parental leave, profit-sharing program for all employees and unlimited vacation policy, Mondshein has created a business that aims to improve the lives of its employees. They are also encouraged to volunteer and give back. Mondshein leads by example: He and Honeyman donated $1,500 to the American Civil Liberties Union and agreed to match employee donations.

Mondshein began his career in 2007 at upstart tech firm Max Borges Agency, helping it grow into a $12 million firm and expanding its presence from Miami with offices in New York and San Francisco.

In 2016, he became Hotwire’s first business development hire in North America, helping triple its pitch win rate to over 60% and increase average retainer size by over 70%.

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