Following the TikTok ban in India, businesses that invested in the app have had to cushion a huge monetary loss. But thankfully, it's not the end.
Post-ban, apps like Instagram, Youtube, Snapchat, Roposo and others have paved their way in developing higher user-generated content. This is a great opportunity for businesses, content creators as well as target audiences. The actual usage of social media continues to grow beyond mainstream social spaces, and this gives space for new social media platforms to be created.
These social media apps have expanded their ways of creating engaging content for creators to build relations with brands and their audiences.
Indian users move to homegrown apps
TikTokers are now adopting other short video sharing apps such as Roposo and Chingari. The latter crossed 3.5 million downloads since the government announced a ban on TikTok. Some of these Indian apps are trying to enhance user experience, improve engagement levels and build an ecosystem of loyal creators.
Altogether, TikTok rivals have seen a 155 per cent rise in three weeks since the ban. Roposo, Zili and Dubsmash have collectively generated 21.8 million downloads in India.
YouTube introduces updates for creators
YouTube is undoubtedly the go-to option for creating detailed video content and YouTubers work has gotten simple because the app recently announced a new addition to the studio dashboard for creators to get better analytics on the discovery of their content and audience. Plus, YouTube will shortly introduce its short video content format called 'Shorts.'
Instagram introduces Reels
At least 200 million Instagram users visit one business profile daily. And among the 400 million daily Instagram stories and posts that are uploaded, a third of them are by brands and businesses Instagram is one of the most used and powerful platforms today and their new addition called Instagram Reels is creating a huge buzz.
Snapchat launches Beta profile feature
It's time that all businesses take social media seriously as Snapchat launches Beta profile feature - a permanent new home for brands no Snapchat called 'Brand Profiles.' This feature is mainly for Snapchat users to engage with their favourite brands. Prior to this, Snapchat also launched 'Snap Focus,' a learning portal for its users.
LinkedIn pushes 'Sales Navigator'
LinkedIn is now pushing its sales productivity tools aggressively in India and brands like CISCO Tech Mahindra, IBM and others are using the patform for tracking their sales virtually. This will allow users to find and reach over 185 million potential sales leads in the APAC region. LinkedIn also released its new guide for using its events and live-streaming tools.
Maddie Amrutkar is founder of Glad U Came
Click here to subscribe to the FREE Asia PR & comms bulletin to receive dedicated news, features and comment from the region straight to your inbox. Make sure you register for the site to access more than one story per month.
To submit a news, comment, case study or analysis idea for the Asia bulletin, email Surekha.Ragavan@haymarket.asia