Shannon Hooper, chief growth officer of ReviveHealth, joined the agency in 2013, which was acquired by Weber Shandwick in 2016. Since then, she’s helped the specialist health firm transition from being strictly a PR and issues management shop to a full-service integrated marketing and communications agency.
Among the changes Hooper championed were Revive’s entrance into the health tech and service spaces, a new business function based on healthcare insights and the creation and launch of Rapid Recovery. This new offering helps hospitals and health systems manage the financial impacts of COVID-19.
Hooper built three business divisions at ReviveHealth: the health technology practice, the business intelligence group and the business strategy and growth group. She has held an executive role at the shop since 2017.
Her health tech résumé means she is in demand as a subject-matter expert and strategist. Venture capital and private equity organizations call on her help when building and executing marketing strategies for their portfolio of companies.
Prior to Revive, Hooper was corporate communications director for Intel-GE Care Innovations, overseeing brand and communications strategy from North America to EMEA and Australia.
She worked on national telehealth policy initiatives and served as a commissioner for LeadingAge’s Center for Aging Services Technology in Washington, DC. During this time she also penned a monthly column for McKnight’s Long-Term Care News, a sister title to PRWeek.
Prior to Intel-GE, Hooper was a manager at Burson-Marsteller, helping accounts including Intel and Cargill enter new markets.