In December 2019, Taylor Foxman became one of the enterprising PR pros leading comms in the nascent but fast-growing cannabis category at Parallel, which manufacturers, markets and sells more than 100 THC-specific products under the brands Surterra Wellness, Coral Reefer, Endless Summer and Float. It also has a retail brand, Goodblend, launched last year.
After generating press for Parallel, Foxman’s mandate expanded to include experiential strategy less than five months into the job.
Foxman is used to firsts. Before joining Parallel, she was Pernod Ricard’s first director of corporate communications, at age 31, and launched the spirits company’s first corporate social media strategy.
While media director at PR firm M Booth, Foxman helped change public perception of the Boston Beer Company’s portfolio from “mass” back to “craft” beer. She joined Marina Maher Communications straight out of college.
“One consistent theme of Taylor’s professional development is her ability to continually reinvent herself,” says Nick Taylor, chief innovation officer at Lippe Taylor, a Parallel agency partner. He says she has also evolved into an “inspirational leader.”
That doesn’t mean Foxman has bid adieu to the wine, beer and spirits category. In April, she launched The Industry Collective, comprised of more than 40 global experts in the category to provide thought leadership content and counsel on issues such as sustainability, inclusivity and wellness.