Changing perceptions of a brand as iconic as Dunkin’ is a unique challenge. Lindsay Cronin’s innovation, which has been sharpened by working with a broad range of organizations from General Mills to Purina to the American Cancer Society, uniquely equips her to do just that.
When Dunkin’ transitioned from foam to double-walled paper cups, her #DoubleCupBreakup campaign educated, inspired and excited consumers.
To meet a growing demand of younger customers, she led PR in late 2018 as Dunkin’ unveiled two new espresso drinks. Company leaders cite that as one of the most significant initiatives in the brand’s recent history.
When Dunkin’ unveiled its next-generation concept store and its first-ever online pop-up shop, Cronin was at the heart of all activities.
She also excelled at forging and advancing key partnerships with brands such as Saucony, Harpoon and Amtrak. For the latter, she was instrumental as Dunkin’ became the official hot coffee available on Acela Express and Northeast Regional trains.
On top of all this, for five years Cronin voluntarily assumed the role of PR liaison for the Dunkin’ Joy in Childhood Foundation, an independent 501(c)3 organization that helps kids battling hunger or illness.
She also served as communications chair for Dunkin’ wIN (Women’s Integrated Network), an employee resource group that empowers and accelerates the development of female leaders.