WASHINGTON: Finn Partners has promoted Jessica Berk Ross to the newly created role of global head of public affairs.
Ross was managing partner and U.S. practice leader of public affairs. Some of Ross’ former duties have been passed to senior partner Robin Crawford, who was promoted to head of the public affairs group in Washington, DC.
Ross is reporting to agency founder Peter Finn and has 25 direct reports including Crawford. The agency’s domestic public affairs team has begun working with the agency’s U.K. office with plans to expand public affairs work into Europe and later Asia.
The agency created Ross’ position, she said, because almost every business decision in the current climate involves politics.
“What we’ve been seeing as an agency is how policy and government are creating the conditions for business success or failure, for organizational success or failure, and it decides which ideas will be winners or losers,” she said.
Finn Partners’ public affairs footprint will include lobbying, but Ross said the firm has a more expansive definition including working on issues that influence policy, state and local activations, stakeholder and alliance building and traditional comms and PR.
For the rest of the year, Ross’ to-do list includes virtually visiting Finn Partners’ offices to ensure the agency shares a common vision of public affairs, fortifying the offering and integrating it across the shop’s geographies and the firm’s overall offering.
The agency has also promoted partner Marina Stenos to senior partner and head of the PreK-12 group, which has been integrated into the global public affairs practice.