Called Habits+, it’s an extension of H+K's behavioural science offering that targets the behaviour-change challenges as COVID-19 restrictions ease or new outbreaks occur.
It aims to enable clients to better understand how their employees and customers can build good habits, sustain those habits over the long term, and stop unwanted and potentially unhealthy habits.
These could relate to areas such as the need for social distancing and wearing face masks, as well as returning to workplaces and public spaces. It identifies eight ways to change habits, drawing on evidence from previous crises such as the SARS epidemic and the response to Hurricane Katrina.
Dan Berry, head of H+K London’s Behavioural Science team, said: “As some of us continue our recovery from COVID-19, while others prepare for a second wave, behaviour challenges evolve and both consumers and employees need to change their existing habits.
“People will have to start new behaviours, sustain recent changes and stop previous behaviours, such as working from home and new ways of making purchases. To give our clients the greatest chance of success, Habits+ applies the latest evidence, data and insights from psychology and related behavioural sciences.”