Breakfast Briefing: 5 things for PR pros to know on Tuesday morning

LinkedIn cuts 6% of global workforce; TikTok plans to add 10,000 jobs in US.

Linkedin is cutting 6% of its global workforce. In a LinkedIn post, the company’s CEO Ryan Roslansky explained that due to the pandemic having a sustained impact on demand for its recruitment products, 960 sales and talent acquisition roles will be reduced. “I want you to know these are the only layoffs we are planning,” Roslansky said. 

TikTok plans to add 10,000 jobs in the U.S. in the next three years. The company plans to hire for jobs in engineering, sales, content moderation and customer service, particularly growing workforces in California, New York, Texas, Florida and Tennessee. "It’s supporting the tremendous growth in the country and follows our strategy of building out teams where we have users," TikTok’s corporate comms head Josh Gartner told Axios. Since January, TikTok’s number of U.S. employees has risen from 500 to 1,400.

Coca-Cola reported a 28.5% drop in quarterly revenue. The company reported net revenue of $7.2 billion for Q2 ended June 26. Organic revenue fell 26% in the quarter. Net income fell to $1.78 billion from $2.61 billion a year earlier. Sparkling soft drinks’ volume fell 12% in the quarter; Coke saw volumes decline by 7%; tea and coffee volume plunged 31%; and water and sports drinks saw volume decline by 24%. Meanwhile, volume of juice, dairy and plant-based beverages sank 20%. CEO James Quincey said in a statement that the company believes Q2 will likely be the most challenging of the year.

A new hire for the White House press team. Brian Morgenstern is joining as deputy communications director and deputy press secretary. He was previously the deputy assistant secretary for external affairs at the Department of the Treasury, where he served as a senior aide and chief speechwriter to Secretary Steven Mnuchin. Morgenstern will “amplify the President’s focus on safely reopening our economy, and creating more jobs and higher wages for hard-working Americans,” press secretary Kayleigh McEnany said in a statement.

Will these sell out as quickly as they did last year? Ahead of National Wine and Cheese Day on Saturday, limited-edition boxes of Cheez-It White Cheddar crackers paired with rosé House Wine will go on sale on Thursday at OriginalHouseWine.com. Last year, Cheez-It crackers and House Wine teamed up with limited-edition boxes that sold out in under an hour. Weber Shandwick is supporting the campaign.

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