Watch: Football fans celebrate in COVID-compliant 'hamster balls' for Paddy Power

A new Paddy Power campaign starring brand ambassador Peter Crouch shows 'the world’s most COVID-compliant football party’ – with fans celebrating in self-contained 'hamster balls'.

The campaign, by PR agency Taylor Herring, follows criticism that some fans have been ignoring social distancing when celebrating their teams' recent successes.

The film shows fans zipped into self-contained, two-metre high, air-filled, PVC orbs so they can celebrate within the guidelines.

Officials in hazmat suits are also shown spraying some fans in disinfectant.

Former footballer Crouch said: “It’s only natural that football fans will want to celebrate their team’s success, especially if they’ve been waiting for a long time for it. But, clearly, it’s important that we’re all safe and responsible when doing so. I never expected to see myself in a human hamster ball – mainly because I wasn’t sure I’d fit – but it brings a whole new meaning to ‘stay in your bubble’.”

Paddy Power said: “The Government has advised that we should stay in our bubbles, so we took that advice literally for this PSA – though some fans will have had their bubbles burst by the results of this season.”

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