The appointment speaks to the agency’s strategy of bringing the worlds of healthcare, pharma and tech comms under one roof, it said.
ZPB said it had won a number of global pharma contracts in the past 12 months and was advising those clients on their UK strategies to demonstrate the value they bring to the health system.
Spadaccino has worked in healthcare agency and public sector health comms for the past 20 years.
She began her comms career at Bedford Hospital, where she rose to become PR manager before leaving to join Munro and Forster as an account director in its ethical healthcare division.
From there, Spadaccino moved to Cohn & Wolfe, where she stayed for seven years, rising to become director of its 40-strong healthcare team.
Most recently, Spadaccino worked for healthcare specialist Pegasus, where she spent the past 10 years growing the agency’s pharma and life sciences team from the ground up into a £4.5m revenue team, as head of that division.
At the time of leaving Pegasus, Spadaccino was leading a team of 85 as head of client partnerships.
Challenging the status quo
Commenting on her appointment to ZPB, Spadaccino said: “My mission is to extend the agency’s 360° vantage point in healthcare; going deeper into the pharmaceutical sector to really challenge the status quo in how communications are delivered.
She continued: “[ZPB’s] agility in responding to the recent crises in healthcare show the potential that data, insight-led and collaborative comms have to create the reset that’s now required.”
Zoe Bedford, chief executive of ZPB Associates, said: “We are delighted to welcome Jo to our team. Almost every aspect of healthcare is changing at the moment: the way we fund it, the way we consume it, access it and engage with it, and this means that organisations need to rethink their approach and try new ways to engage.”
Click here to subscribe to the FREE pharma and healthcare comms bulletin to receive dedicated healthcare news, features and comment straight to your inbox.
Make sure you register for the site to access more than one story per month.
To submit a news, comment, case study or analysis idea for the pharma and healthcare comms bulletin, email Ian.Griggs@haymarket.com