Agency: Williams Murray Hamm Client: Pernod Ricard Film: Secret Speyside
To publicise the launch of a new collection of four old and rare single malts from four distilleries in Scotland's Speyside region, the film tells the compelling stories behind the whiskies. It includes a look at the history of the different distilleries and how they relate to the drinks produced.
Globally the single malt category is growing steadily year on year, recruiting new consumers via ‘prestige’ and ‘exclusive’ collections. Since the launch by Chivas Brothers this summer, the range has been a great success, selling out from London Heathrow and being a best seller in Singapore.
Judge's comment: "Reminiscent of epic historic sagas in TV & Film, the understated but carefully crafted animation fits the stature of the brand very well"
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