WPP AUNZ agencies tasked to deliver campaign for Aussie tech company

The three agencies involved are opr, Hill+Knowlton Strategies, and Neo.

From left: Daniel Benton, Neo & Dan Young, opr
From left: Daniel Benton, Neo & Dan Young, opr

Cloud-based deal management platform thedocyard has selected opr, Neo and Hill+Knowlton Strategies to design and execute an international growth marketing campaign.

The campaign will focus on a range of brand and customer activation strategies for the brand, targeting key capital markets including Sydney, Melbourne, London, Hong Kong and Singapore. It includes integrated strategy and branding, earned media relations, content and creative production, media investment management and campaign execution.

The joint win for opr and Neo with thedocyard is the latest in a series of brand and performance marketing campaigns that have been delivered by the two agencies in partnership. Work is scheduled to commence immediately on the campaign with strategy led by Dan Young of opr Agency and Daniel Benton of Neo.

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