‘Build back better’ is a neat phrase; it would look good on a baseball cap

The PR industry has always been a sucker for a good imperative. 'Just Do It', 'Make Poverty History', 'Think Different' to name just a few.

by Arlo Brady
Implementing a framework and audited action may not sound snappy but it's necessary, argues Arlo Brady
Implementing a framework and audited action may not sound snappy but it's necessary, argues Arlo Brady

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