‘Build back better’ is a neat phrase; it would look good on a baseball cap
The PR industry has always been a sucker for a good imperative. 'Just Do It', 'Make Poverty History', 'Think Different' to name just a few.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>