BECG, which was third in this year’s ‘PRWeek UK Top 150 Public Affairs’ rankings, said the acquisition would enable Cavendish clients to benefit from integration with the agency’s digital and social expertise as well as its insight into devolved and regional governments.
Cavendish, which has three offices in the UK, will also benefit from the parent agency’s regional hubs.
Meanwhile, BECG government relations clients will have access to Cavendish’s experience in political advocacy, and the acquisition will strengthen both companies' understanding of the relationship between Westminster and the regions, the parent firm said.
Cavendish Advocacy, which has a client list that includes Google, Starbucks and the Canal & River Trust, will continue to trade as a separate entity.
Cavendish founder Alex Challoner will continue in his role as managing director of the agency and report to BECG chief executive Stephen Pomeroy. He will also join the parent company’s board.
Pomeroy said BECG had begun work to acquire Cavendish at the start of this year and that it would help drive growth for the parent agency because of the increased range of services it could offer exisiting clients.
He continued: “COVID-19 is posing a huge challenge to the UK but in many respects, it will result in an intensification of the Government’s pre-COVID agenda. This will manifest itself as a combination of regional, national and international policy initiatives, and we have positioned Cavendish Advocacy to offer thinking, insights and strategy to help clients navigate this landscape and succeed."
Challoner said both agencies were looking to the future as COVID-19, the government’s ‘levelling up’ agenda and Brexit all loomed large.
He added: “Cavendish Advocacy and BECG are uniquely placed to take advantage of this agenda and provide services and advice to our clients that meet the challenges of the coming years.”
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