Indian agency Buzz Communications partners with Russian firm

This will allow the agency to spread its coverage beyond its existing markets.

From left: Achal Paul, founder and director of BUZZ Communications India; Elena Groznaya, senior partner of iMARS Communications.
From left: Achal Paul, founder and director of BUZZ Communications India; Elena Groznaya, senior partner of iMARS Communications.

Delhi-based Buzz Communications has formed a strategic partnership with iMARS Communications, an independent comms agency in Russia. The partnership is said to "better integrate a client's traditional and digital outreach in each other's respected markets". Till recently, Buzz's reach was PAN India, SAARC, Dubai, Canada, and the USA, but the partnership means coverage in Russia.

The partnership will aim to equip clients of both agencies with the tools, education, and strategy they need to allow them to take full advantage of the extensive growth of bilateral business between the two nations.

"We are very confident that brands both in India and Russia will be able to benefit hugely from our combined capabilities and capitalise on all the exciting opportunities that exist in this highly competitive industry," said Achal Paul, founder and director of Buzz.


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