What would a TikTok ban mean to brands?

Would you miss it?

Photo credit: Getty Images
Photo credit: Getty Images

Could TikTok’s days be numbered? The U.S. appears to be seriously considering a ban on the app, viewing it as a security threat.

Over the past year, the platform has proven itself essential for broad-based consumer brands trying to reach younger, elusive demographics. And many brands have seen instant success after creating TikTok profiles.

But what would the sudden disappearance of the app mean to your brand or clients?

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