Lack of diversity in campaigns a “blind spot” in PR, experts warn

PR has a blind spot around creating campaigns that lack inclusivity and are not representative of target audiences. There is also a prevailing culture of awkward silence when racial diversity is questioned: “Why does it have to be the black person that has to stand up and point these things out?”

by Arvind Hickman
Stormzy at a concert in Amsterdam. Photo: Getty Images.
Stormzy at a concert in Amsterdam. Photo: Getty Images.

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