UAE homegrown communications consultancy Q Communications has launched offices in Manchester and London to expand its geographical reach into the UK and Ireland.
The agency, which recently celebrated its 10th anniversary, has offices in Dubai and Abu Dhabi. Its clients include Burj Al Arab, Rosewood Hotels, Shangri La, VOSS Water, Tourism Ireland, Hakkasan, Yas Marina and Hyatt Hotels.
Q Communications UK & Ireland will provide a broad range of comms services, including media and community relations, social media, as well as strategy development and digital marketing.
It will be headed up by the consultancy’s former Abu Dhabi office managing director, Kate Greville, who becomes a managing partner.
Greville moved to the UAE from Manchester in 2015 to join Q Communications, and led the team in Abu Dhabi for three years before returning to the UK to be director of PR and communications at Gary Neville and Ryan Giggs’ hospitality management company, GG Hospitality.
During her time at GG Hospitality, Greville directed the launch of Stock Exchange Hotel and The Bull & Bear by chef Tom Kerridge. She also led marcomms for Hotel Football Old Trafford, Cafe Football Manchester, Cafe Football London and GG Events & Catering.
“I’m very excited to bring Q Communications to Manchester and London. Launching in today’s market is a challenge, but it’s a market we believe we can help to grow and one in which we can thrive,” Greville said.
“The skills, experience, knowledge and creativity of the team, especially in the hospitality and tourism sectors, is second to none and we can’t wait to welcome our first clients on board.”
Q Communications director and founder Katie Harvey said the agency’s expansion into the UK and Ireland comes “at a time of global change”.
“Over the last few months there has been a huge shift in the way the world communicates, how we do business together and how we connect with each other,” she said. “Relationships matter now more than ever and we saw this as an opportunity for growth and a chance to evolve.”