Kamal will be charged with elevating APCO Worldwide’s multimedia content capabilities to offer a “full suite of 360 creative services”.
He brings more than 20 years of experience to APCO’s Dubai office where he will head-up the MENA creative practice. He will focus on amplifying clients’ positioning and work, through “stimulating and inspirational multimedia content”.
Prior to joining APCO, Kamal served as the managing partner and executive creative director at Memac Ogilvy Advize in Jordan.
Kamal previously founded the local boutique Advize, which merged with Memac Ogilvy Jordan in 2011. The agency is regarded as one of the largest in Jordan.
He has worked with a range of brands, including G+, wi-tribe, Jordan Commercial Bank, Total and others. He is the first creative from Jordan to win a Grand Prix at the Dubai Lynx (two consecutive years) and a Cannes Lion in 2017.
“We are proud to welcome one of the region’s creative driving forces to lead our creative practice,” APCO Worldwide’s MENA president Mamoon Sbeih said. “In today’s always-on world, creative storytelling is part of the fabric of communications practice. Mo’s relentless pursuit of his artform will provide an invaluable boost to the ways our clients can engage the public, their stakeholders and wider audiences, as we fortify our creative capabilities with a truly 360 offering.”
Kamal added: “It’s an exciting time to be joining one of the world’s most highly esteemed communications firms. With the world undergoing a reset in so many areas, a range of new, creative ways to communicate across the spectrum of industry and business have emerged, and I’m thrilled to be starting this era of creative and digital storytelling with a professional team as respected and aspirational as APCO Worldwide.”
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