Peppercomm launches sentiment mapping tool

The firm says Mindset.AI helps brands figure out customer mindsets.

Agency Peppercomm has launched Mindset.AI, an analytics dashboard to help brands map their customers’ mindsets.

The firm said in a statement that the platform can identify stakeholders’ stages in a crisis lifecycle, tap into their mindset to track emotions and engagements and advise on when and where consumers will be most receptive to their messages. 

The platform can analyze millions of conversations drawn from thousands of sources across the internet via a natural language processing algorithm to clean, analyze and segment findings, Peppercomm said in a statement. 

Mindset.AI was developed based on findings from industry surveys conducted in partnership with the Institute for Public Relations, as well as the firm’s 26 years of experience in data analytics and crisis communications work.

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