Finn Partners launches global travel recovery network

The new offering combines cross-practice expertise to help travel destinations and brands.

Finn Partners launches global travel recovery network

Finn's new network will offer strategic counsel and marketing services to help travel industry clients with their COVID-19 recovery. This includes digital travel insights, communications and creative services.

The network will be headquartered in the agency's international Travel & Lifestyle practice, and will pool resources from the agency's health, digital marketing, technology, sustainability, public affairs, and diversity practices, as well as travel industry partners from Jacobs Media Group, Beautiful Destinations, Just A Drop and Leading Culture Destinations for a cross-sector approach.

The reason for this cross-sector approach, according to the agency, is because the travel and hospitality industry are demanding holistic, multi-industry solutions that take into consideration the impact that other business sectors have on tourism such as health, public affairs and technology.

The new network specialists are led by Debbie Flynn, managing partner, Global Travel Practice Lead; Virginia M. Sheridan, managing partner, North America Travel; and Cathy Feliciano-Chon, founder and managing director, Asia Travel.

In February, Finn launched a wellness offering across its global offices.

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