The co-founder and former managing partner of creative PR agency Frank has been tasked with helping PCB Partners buy-side clients into the world of digital and creative marketing agencies. He will also advise agencies looking to exit on the sell-side of the business.
Bloch stepped back from his day-to-day role at Frank in May to become a non-executive director at the agency.
The well-respected industry veteran helped build effective communications campaigns for brands, including Burger King, Coca-Cola, Disney and Nestle.
Since stepping back from Frank, Bloch has been consulting in the creative and marketing services space, helping connect brands with agencies and partners, and "helping agencies create new business relationships, spot opportunities and add value".
He recently joined the advisory board of Israeli PR technology company Propel, is a business mentor sitting on The Prince's Trust Business Launch Group panel, and continues to represent Lord Sugar and his associated companies.
PCB Partners is a M&A advisory firm “rooted in entrepreneurial culture”. The firm, founded in 2018 by Ben Doltis and Tim Farazmand, provides buy-side and sell-side services, with a focus on disruptive technologies, digital transformation, management consulting and creative marketing services businesses.
“PCB Partners have built an amazing team of individuals who are a breath of fresh air in the somewhat stuffy world of corporate finance,” Bloch said. “I’m looking forward to using my experience of having built an agency from scratch and selling it successfully, to help broker similar deals for buy-side clients and agency owners."
Today, Finsbury merged with WPP stablemates Glover Park and Hering Shuppener, and the COVID-19 crisis could spark a flurry of M&A activity in the industry.
“The interesting thing about the buy-side of M&A’s is that you can give access to companies that other M&A firms cannot, many of whose owners haven’t considered selling before," Bloch added. "On the sell-side, I have first-hand experience of the importance of finding the right buyer. I’ve been through their journey and can help them make the right choices every step of the way.”
Bloch’s appointment comes at the same time PCB hired managing partner Julian Brown. It has also hired Peter Jacobs, who will lead the firm's investment in corporate finance.