The new entity, Finsbury Glover Hering, will launch in early 2021, with Finsbury founder Roland Rudd and GPG founder Carter Eskew made co-chairs. Alexander Geiser, managing partner at Hering Schuppener, will be CEO.
The management team will own 49.99 per cent of the new entity, with the rest held by WPP. WPP's CEO Mark Read will join the board of directors.
The move formalises the partnership between the three WPP companies, which began in 2016 with Finsbury and Hering Schuppener – GPG joined the following year.
Finsbury Glover Hering, which has its headquarters in New York, will employ almost 700 people across 18 offices. It has operations in Abu Dhabi, Beijing, Berlin, Brussels, Dubai, Dublin, Düsseldorf, Frankfurt, Hong Kong, London, Los Angeles, Moscow, Riyadh, Shanghai, Singapore, Tokyo and Washington, DC.
It will specialise in public affairs and issues management; capital markets communications; and corporate, crisis and transformation comms.
Geiser said: “With one global brand, balance sheet and governance, we are formally implementing what has long been reality for us. One firm, one team.”
Read said: “We see in Finsbury Glover Hering a tremendous opportunity to establish a new global powerhouse in the strategic communications industry alongside a very talented and highly respected group of leaders. It also aligns with WPP’s strategy of creating simpler, stronger and more integrated client offers.”
Rudd said: “Each of our firms is best in class and together create a new global standard for strategic advice and communications. We’d like to thank our clients for the trust they have placed in us as individual firms over the last decades.”
Finsbury Glover Hering will continue to work with LLYC on an associate partnership basis. The Spanish, Portugese and Latin Amercian PR agency joined the network last year.