Electronics giant Epson hires UK agency for six-figure brief

Electronics giant Epson has hired Wildfire as its UK and Ireland PR agency following a competitive pitch.

The six-figure account covers b2b and b2c comms. The incumbent agency was Berkeley.

Wildfire said its brief for the $10bn-revenue company will include promoting "Epson’s role in creating a more sustainable society and better future through eco-friendly innovation and initiatives".

The Japanese firm is widely known for its printers and other information technology products, including 'wearables' and robotics.

Charlie de la Haye, PR and social media manager for Epson UK, said: “Wildfire ticked all the boxes in being able to elevate our thought leadership for the business audience, in addition to bringing proven experience in consumer electronics and excellent contacts across all media. But what really set Wildfire apart from others is that the team wholly embraced our company ethos and presented a creative approach to bringing Epson environmental values to life to reach new and existing audiences.”

Louise Palmer, client services director at Wildfire, said: “For businesses and consumers alike, making environmentally conscious buying decisions has rapidly grown in importance over recent years. Through our campaign, we plan to win the hearts and minds of potential customers by putting Epson’s sustainability stories at the forefront of our communications.”

The consultancy is listed 16th in PRWeek's annual league table of the biggest agencies by UK tech PR revenue, generating £2.6m in 2019.

Wildfire was recently appointed by omnichannel customer-engagement platform provider Emarsys as its lead global agency.

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