Publicasity will support Turkey Tourism by showcasing the country’s tourism activities and sights through a proactive press office and media review stays across national and consumer media titles.
The agency will also manage the body's UK social channels and social influencer campaigns. The account will be led by Publicasity managing partner Paul McCaffrey.
Turkey is at the crossroads of Europe and Asia with coastlines along the Black Sea, the Aegean and the Mediterranean. It offers mountainous landscapes, ancient architecture and cuisine that reflects its melting pot of cultures, and last year welcomed 40 million tourists.
“We’re thrilled to be extending our travel and tourism client portfolio by welcoming Turkey Tourism into the Publicasity family. As a team, we are passionate about the culture and lifestyle that Turkey represents and are looking forward to promoting the destination to potential UK consumers,” McCaffrey said.
“This latest win continues to grow and develop the strategic direction of the agency as we develop our travel, leisure and hospitality offering.”