33. Melissa Waggener Zorkin, WE

Founder and CEO Melissa Waggener Zorkin's pivot to integration has helped WE turn the corner, and it is primed for more growth after expanding into India, China and Singapore.

33. Melissa Waggener Zorkin, WE

Melissa Waggener Zorkin, WE founder and global CEO and PRWeek Hall of Femme honoree, makes her second straight appearance on the PRWeek Power List.

Her agency’s changing fortunes over the years — a significant turnaround for the shop seemed to start in 2017 — may be attributable to Zorkin taking the concept of integration to heart. For the 2020 edition of the PRWeek Agency Business Report, Zorkin said integrated accounts make up the firm’s quickest growing source of revenue in North America.

She has also assembled a strong team over the last year or so and has grown WE’s geographic footprint, via acquisitions in India, China and Singapore. 

One challenge Zorkin still needs to work on at WE is something many PR agencies struggle with: broadening the ethnic diversity of the company, especially at the leadership level. 

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