14. Nick Clegg, Facebook

The current advertising veto is the latest controversy that global comms VP Nick Clegg is attempting to get Facebook out in front of - against the natural instincts of founder and CEO Mark Zuckerberg.

Last year, PRWeek identified Nick Clegg’s recently assumed role atop Facebook’s communications function as the highest-profile in the industry. And the former leader of the British Liberal Party and U.K. deputy prime minister certainly had his hands full in the past 12 months.

Mired in controversies around fake news, big tech regulation, political bias, policing content on its platform and an ongoing widespread advertising boycott, Clegg persuaded notoriously private Facebook founder and CEO Mark Zuckerberg to pull back the social network’s curtains and attempt to get on the front foot of the narrative.

Earlier this year, Clegg told Politico: “In the long run, it’s better to say your piece, have a point of view, be understood, even if you’re not liked.” A high-profile example was Facebook and Zuckerberg pushing back on fierce critic Aaron Sorkin last October, when previously the company would have remained silent.

Whether one person can change a culture deeply embedded since Facebook was founded in a Harvard dorm in 2004 and grew into a behemoth with 2.6 billion users worldwide is anyone’s guess — but Clegg is certainly giving it a good go.

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