42. Margery Kraus, APCO Worldwide

The pandemic and presidential election should keep Margery Kraus' agency busy and looking for growth in 2020.

42. Margery Kraus, APCO Worldwide

Margery Kraus was unambiguous this year when asked about her plans, which definitely do not include the word “retirement.” 

At age 73 — “that is a number to me,” she said — Kraus was still traveling the world before the COVID-19 pandemic spread, checking in on APCO Worldwide’s business in places including the Middle East. 

This year, she also fully embraced her status as a pioneering woman executive and penned the book Roots and Wings: Ten Lessons from Motherhood that Helped Me Create and Run a Company. The book details her experiences balancing home and work life throughout a career that included the founding of APCO in 1984 as a firm with one office in Washington, DC, to its September 2004 management buyout.

Kraus helped APCO navigate 2019 with solid revenue performance, positioning it well for a 2020 in which its corporate advisory and communications services would be in high demand due to the pandemic and presidential election.

It also continued to grow via the acquisition of CSR firm The Tembo Group and a partnership with advisory firm Erie Street, and more often branched out into creative work for clients.

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