41. Michael McNally, Lego

Leading comms for the "world's most-loved brand" may seem easy, but following protests against police brutality this year, the company had to make quick, decisive decisions.

Michael McNally has worked at Lego since 1999, and he’s been in his current position since 2014. He is the senior communications strategist and spokesperson for the brand and sets the strategic direction, priorities and innovation agenda for Americas brand communications initiatives. 

It’s tough to be a brand these days with cancel culture running rampant. Which makes the competition even tougher to be the “world’s most-loved brand.” But Lego wins that title, according to a June report from social analytics firm Talkwalker. 

Lego made headlines this year following protests against police brutality and racial injustice when it pulled all ads for police-related toys. The company also donated $4 million toward organizations dedicated to supporting Black children and educating all children about racial equality. Lego is also fiercely committed to CSR and has a mission of making all of its toy bricks sustainable by 2030 and recycling 100% of its operational waste by 2025.

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