At the start of the pandemic in March, Brandon Borrman candidly tweeted that he had symptoms of COVID-19 and warned others: “Listen to the advice, stay in.”
Borrman, since recovered, has been managing comms around some of the social network’s progressive announcements this year, such as its decision to allow employees to keep working from home indefinitely, even after COVID-19 lockdowns end. The company also made Juneteenth and Election Day official holidays for staffers.
Twitter, and CEO Jack Dorsey, are also not afraid to square off with President Donald Trump, adding fact-checking verification notices and “manipulated media” labels to some of his posts. The company also launched the Twitter Privacy Center to provide more clarity around what it is doing to protect users’ privacy and data, a massive concern for consumers.
Borrman has been Twitter’s comms head since February 2018. The platform's PR function was racked with turnover before Borrman joined, but it has stabilized since his hire.