‘If morals were money, Facebook would be bankrupt’ – PR leaders on ad boycott

Facebook’s response to an advertising boycott has been slow and inadequate, but are brands joining the boycott merely virtue signalling, or can they drive meaningful change? We ask five industry leaders.

by Arvind Hickman
Mark Zuckerberg is under increasing pressure from advertisers to tackle the spread of harmful content on Facebook (Photo: Getty Images)
Mark Zuckerberg is under increasing pressure from advertisers to tackle the spread of harmful content on Facebook (Photo: Getty Images)

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