MWWPR brings on Adam Selwyn as chief creative officer

He joins from 3PM, where he was SVP and group creative director.

Adam Selwyn joined MWWPR as chief creative officer.
Adam Selwyn joined MWWPR as chief creative officer.

NEW YORK: MWWPR has hired Adam Selwyn as chief creative officer.

Selwyn started in the role on Monday and reports to MWWPR president Bret Werner. His role is newly created. However, the agency previously had an executive creative director position, held by Carl Sorvino for six years. In March, Sorvino exited MWW to be an SVP and creative director at Golin.

Selwyn said that he and MWWPR leadership agreed that “to truly accomplish the ambitious goals of both myself and the agency, a CCO role would be most appropriate.”

In a LinkedIn post he called the job “an unprecedented, unexpected and unmissable opportunity to join an amazing team and help shape the future of an incredible company.”

Most recently, Selwyn was SVP and group creative director for 3PM, a firm created by parent company Interpublic Group under the Weber Shandwick umbrella to service the Anheuser-Busch InBev account. He had worked there since last April.

Selwyn wrote on LinkedIn that the past 15 months at Weber “have been among the happiest and most challenging of my career.”

Previously, Selwyn was the creative director for North America at Text100. There, he served as creative lead for clients such as KPMG, Harman, ZTE, UTC, Culture Trip, Waze, GrubHub and Go Daddy, according to his LinkedIn profile. Also, he was a creative adviser on all other accounts.

A year after he was hired, Next Fifteen Communications decided in September 2018 to merge Text100 with fellow tech agency Bite. The combined entity was rebranded Archetype and is led by Helena Maus.

Prior to working at Text100, Selwyn was creative director, business development at Golin. He worked on high-profile accounts, such as Tylenol for Johnson & Johnson and Goose Island. Selwyn also served as creative director and VP at Olson Engage.

Editor's note: This story was updated on June 30 with comment from Selwyn.

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