Making her debut on the Power List, Katie Boylan was elevated to CCO from SVP of comms in early 2019 and had a change in reporting structure. Instead of the CMO, Boylan now reports into Target CEO Brian Cornell.
During the pandemic, the nation’s second-largest retailer has weathered the challenges better than most, seeing a 10.8% increase in same-store sales in Q1 2020 versus a year prior.
Online orders have also surged 141%. In May, Target doubled down on delivery tech and purchased same-day delivery service Deliv. Its grocery label, Good & Gather, will also expand this year.
Unlike retailers that pulled back on extra per-hour risk pay, Target increased its minimum wage to $15 from $13 per hour on July 5. That goodwill with employees and the public should go far.
Under Boylan’s leadership, internal and external comms, which were previously siloed, have also been brought together. She has been outspoken about hiring not based on specific skill sets, but integrated communicators.