Midsize firms have been leading PR agencies in growth, and no shop tells that narrative better than M Booth — or Dale Bornstein, who has been championing the strength in midsize since taking M Booth’s reins in 2013. In 2018, revenue grew by 17% to $39.8 million.
For the fiscal year ending January 31, 2020, it was also a bright spot for owner Next Fifteen’s Brand Marketing division, which also includes the shops Archetype, The Outcast Agency, Blueshirt and Publitek. While collectively, revenue dropped almost 6%, exclude the tally from Archetype (the firm created from the merger between Text 100 and Bite), and organic revenue actually increased nearly 3%.
The holding company said M Booth is a key reason for that.
In terms of acquisition, M Booth has also grown. In September, Bornstein helped announce the launch of M Booth Health, created from Next Fifteen’s acquisition of the U.S. arm of Health Unlimited. “On day one, M Booth Health will boast nearly 50 healthcare professionals,” she said.
