The agency, which won the Diversity & Inclusion Award at PRWeek UK's Best Places to Work Awards this year, has achieved Silver status with Creative Equals, having gained Bronze 12 months ago.
Since then, Ketchum UK has worked with Creative Equals to introduce a diversity and inclusion 'roadmap', with new policies and programmes.
Policies implemented to achieve Silver include:
- Updated Family Policies with, for example, no qualifying period for family leave, ensuring everyone is entitled to six months' full pay, among other benefits, and implementing a 'return to work' bonus.
- A new recruitment approach, which included advertising roles across multiple spaces, such as the Taylor Bennett Foundation, EvenBreak and LGBTjobs.co.uk.
- Entering a partnership with Ambitious About Autism, the national charity for children and young people with autism, to offer a three-month paid work-experience placement.
- Creating an Inclusion Council in London and a tracking system to monitor diversity within new-business pitch teams and ensuring different voices were heard in every company meeting.
Ali Hanan, chief executive of Creative Equals, said: “Ketchum's leadership team has been extraordinary. They have upped their sleeves, invested and done the hard work. It's paid off. We can see from their reassessment that 'inclusive culture' has become a core driver for staff happiness and retention, which means staff will promote working at the company. In some areas, this metric has tripled.
"Jo-ann and Kirsty [Sachrajda, head of HR for Ketchum throughout Europe] will tell you it's not an easy journey and the real work is done day in and out on the shop floor, unpicking and rebuilding systems. It's not about flashy, shiny 'initiatives' but conscious inclusion, every day at every level. It's been an honour to work with such a dedicated team, who stand up in every company meeting and talk about what they're doing and how it's going. Congratulations -- you are a stand-out team.”
Robertson said: "In so many areas we are already leading the industry with our flexible working best practices and supportive environment for parents and carers.
“Critical to our ongoing progress is evolving our workforce composition. If our industry is to diversify and be more inclusive to people of all backgrounds and opinions, we must drive systematic change at every level in our organisation. In just one year, we are tremendously proud of the progress we’ve made, but recognise that becoming an organisation truly reflective of the diverse community in which we live will be a long and involved journey. We are fully invested and committed to that mission.”
Ketchum London recently promoted Alicia Solanki – a mentor in the 2020 BME Mentoring Programme from BME PR Pros and PRWeek – to the leadership team, as deputy managing director, brand.