NEW YORK: Brand storytelling agency Story Worldwide has hired Craig Teper for the newly created position of chief story runner.
Teper started in the role on June 1. He is based in New York and is reporting to Story Worldwide CEO Simon Kelly. Teper has a team of six full-time and part-time staff.
The story runner role is modeled on the showrunner position in the television industry that manages the creative aspects of a program against its schedule and budget, ensuring the quality and tone is on-track.
Kelly said that hiring Teper and creating in-house production capabilities rather than contracting with freelance production professionals makes financial sense.
“It's cheaper to hire. Freelance chief creative officer- or executive creative director-level folks are usually $1,200 to $1,500 per day,” Kelly said. “That is cheaper for small projects that don’t justify a full-time person, but not if you have enough work to keep someone busy full-time.”
As chief story runner, Teper will help to meld creative and production into one department and bring the showrunner workflow to brand storytelling.
Teper built in-house production teams at hair-product company Bumble and Bumble and creative shop the Barbarian Group, Story Partners said in a statement, and his productions have appeared on Netflix, Showtime, Amazon Prime and the BBC.
Teper was freelancing before taking the position at Story Partners.