Brunswick assured Diary that Michael didn't work on the Safeway account - and wouldn't want to. A shame, as he may have picked up useful knowledge of his father's employer.
On the subject of the City's biggest current ownership battle, Wal-Mart's UK arm Asda is failing to win media friends.
Last week Surrey and Hants Star editor Alan Franklin slammed a press release from Asda's Farnborough store for its inadequate subbers.
'Janueary', 'Farnborouhg', 'paernts', 'littel' and 'shoppres' were just a few of its spelling mistakes. Asda press officer Rob Kenyon accepted responsibility: 'We are always quick to seize on story ideas. In this case I wasn't so quick as to press spell-check. Lesson learned.'
Asda's City PR firm Bell Pottinger Financial will hope to leave a better impression on journalistic contacts in respect of its client's bid for Safeway.