Brands are planning to pull their ads from Facebook in July to support the Stop Hate for Profit campaign, which calls for a boycott of the social media network due to its positions on hate speech and misinformation.
The list of brands taking part is growing. It includes The North Face, Patagonia, Ben & Jerry’s and REI. Goodby Silverstein, owned by Omnicom Group, is also joining the campaign.
Other companies, such as Procter & Gamble, have not dismissed the idea of joining the boycott.
Would you consider doing the same or telling a client to?
Are you advising brand partners/clients to walk away from Facebook?— @PRWeekUS (@PRWeekUS) June 25, 2020